Newspaper Advert Production

The image below shows our initial try out of our first idea for our print advert. We thought this went well and for the final piece we wanted to get images of all different face shapes and styles of make-up, also images of people from different racial backgrounds.


















Below is how our original idea turned out on Photoshop, however it did not look as effective as we would have liked with it not conveying the topic of make-up very effectively.



















Therefore we thought of a new idea and the images below show the editing production of this:








This image shows how we edited the image for our print advert, with the half of her wearing no make-up being brightened in order to make her look more washed out and make the other half of make-up stand out more.


















This shows how we duplicated layers of the letters in order to add the rest of the lettering to our advert.













This image shows how we used tools to make a white box for the background of our lettering.

Drafting Newspaper Advert

We lost the original drawing of our first idea for our print ad however, we decided to not use this idea in the end. Therefore, below is an image of the new idea we came up with:

Codes and Conventions of Newspaper Advertisements

- Always use one bold main central image which creates a narrative for the advert

- Positioning statement or a slogan is used to link it with the documentary

- The colour blocks behind the text which states the scheduling is always in the left corner

- A minimum words are used in order to keep the target audience intrested, as this is more appealing.

- The channel 4 logo is always positioned on the right hand side of the advert in the middle.

The newspaper advertisement could be published in Newspapers such as The Daily Mirror, The Daily Mail and The Sun.

Recording and Editing Radio Trailer

Recording Radio Trailer

Below is an image taken of the recording of our radio trailer























Editing Radio Trailer

Scripting Radio Trailer

Clips from the documentary to use:

Second male voxpop - "a little bits nice, just to hide the blemishes"

Female voxpop - "terrible, I hate make-up"

Avon Interview - "Avon make-up is very high standand..."

No make-up wearer interview with Cathryn - "make them feel better about themselves..."

Voiceover:

"Make-up makes us feel like a completely different person, almost giving you a mask"

"But what is it about make-up that makes us feel happy, confident and ready to face the world?"

"Is it all it's made up to be? The Truth Behind The Slap, Thursday, Half 8, Channel 4"

Use Rihanna - Only Girl (in the world) for music.

Codes and Conventions of Radio Trailers

- A different voice is used at the end of the radio advert to tell us additional information such as the channel and time.

- The voice over creates the listener's expectations e.g. a man's voice on the radio means that there will be a male voiceover on the documentary

- The same voice must be used from the documentary voiceover.

- Sound effects are used to engage the listeners, such as some parts being louder in order to gain the listeners attention.

- The slogan from the documentary is used in the radio trailer in order to link all the products together.

- Voice clips from the documentary should be used in order to link the radio with the documentary.

- The music bed used needs to connotes the theme or topic discussed.


An important point to note is that our documentary is to be put on Channel 4, not a BBC channel therefore we could not broadcast our radio advertisement on BBC radio stations.

Voiceover Recording

Scripting Voiceover

Editing

This shows the editing of the interview with a male make-up wearer, we selected the appropriate clips from the filming.














This shows the editing of the images of female celebrities wearing no make-up.

















This image shows the editing of the archive footage we used in our documentary.
















This image shows the editing of the interview with the no make-up wearer.

This image shows how we imported the images of the female celebrities wearing no make-up into Adobe Premiere Pro.

Edit Decision List

Logging

Filming

This is an image of Sophie, filming one of our cutaways.

This is an image of Sophie reviewing our footage to check it was okay.

This is an image of Sophie asking questions in an interview.

This is an image of me filming one of our interviews.

This is an image of me briefing our interviewee and also checking the framing of the shot for filming.

This image shows the framing we used for our filming.

This is an image of the setup for our mic, we had to place it on the table in order for it to not be in the camera frame.

Planning

Storyboard of Title Sequence


























Single Frame Images of mise en scene for interviews

Make-up Artist
















Avon Representative
















Sketch of interview with Avon Representative
















Sketch of interview with male who wears make-up























Interview Questions

Avon Representative

• Does make-up sell well from avon?
• Around how much do you make a month from make-up sales?
• Do you use avon make-up yourself?
• How would you rate the quality of avon make-up?
• Do you find it easy to sell makeup from avon?
• Would you say that you rely on make-up too much?
• At what time of the year would you say you sold the most make-up?
• Why do you think people wear make-up?
• How much is the most expensive item of make-up from avon?

Make-up Artist/ Beauty Therapist

• Do you find that many women come to you for make-up advice?
• Do you think that people worry too much about their appearance?
• Around how much money is brought in from make-up sales a month?
• Why do you wear make-up? Confidence?
• Would you say that for some people make-up is used as a mask?
• Can make-up damage your skin?
• What is the best way to take make-up off?
• What is the best selling make-up brand from your store?

Someone who doesn't wear make-up

- How come you don't wear makeup?
- Do you think makeup is necessary?
- Does makeup make you feel any more confident when you wear it?

Male who wears make-up

- Why do you think men are so against wearing makeup?
- Do you prefer girls with or without makeup?
- What type of makeup do you wear?
- How long does it take you to do your makeup?
- What type of makeup do you wear?

Running Order

Documentary: The truth behind the slap.
Channel: Channel 4
Scheduling: Thursday 25th November 8.30 – 9.00
Duration: 27 minutes (including advert break)

Research for Documentary

The History of Makeup

http://www.buzzle.com/articles/history-makeup.html

The use of makeup has been with us for thousands of years. Starting with the ancient Egyptians, women throughout most of history have used makeup to enhance their beauty.
Tens of billions of dollars are spent each year by women worldwide on makeup and other cosmetic products Advertisements for makeup, and niche magazines promoting cosmetics are some of the very best sellers. The use of makeup has been with us for thousands of years.

The earliest recorded use of makeup involved the Egyptians of the 4th Century before Christ. Scented oils, sheep fat based creams and eye paint were applied by upper class women to beautify their facial features.
In the following millenniums, women in the Far East, especially the Japanese and Chinese, stained their faces with a powder derived from rice to make their complexions a pasty white, while both men and women of the aristocratic classes in Europe applied white lead and chalk powders to achieve the same ghostly effect. The pale face was desirable, as it differentiated the wealthy from the ‘common’ workers who had sun-bronzed complexions. Another method of obtaining the desired look involved a powder comprised largely of hydroxide, carbonate, and lead oxide, the latter often leading to lead poisoning. During this same period, Greek women applied ochre clay and red iron to their lips – perhaps the first historical lipstick application.

Little changed during the dark centuries of the Middle Ages. Perfumes with alcohol bases were introduced to Europe by Crusaders returning from the Middle East in the 1200’s. In the 1400’s upper class women in England, again seeking a whiter complexion, took to applying egg whites to their faces. But the real emergence of makeup in European society took place commencing in the following two centuries, especially in France and Italy, with the former in particular being responsible for the development of manufacturing facilities for both makeup and perfumes. These were created from aromatic natural ingredients like fruits, tree bark, flowers and roots employing a very laborious blending process that necessitated the use of excessive quantities of these natural ingredients in order to produce very small amounts of products.

The use of cosmetics spread throughout Europe during the next two hundred years, with their use becoming more and more prevalent amongst all but the poorest women. And in the 1800’s, the French began developing more advanced scientific processes for the creation of new cosmetic products, with zinc oxide bases now replacing more dangerous substances such as copper and lead. And the first beauty salons made their appearance towards the end of the 19th century.

It should be noted that that at some times and places, such as in Victorian England of the 19th century, the use of makeup and other cosmetics was frowned upon and seen as proper only for stage actors and the like, being far too ‘vulgar’ for upper class society.

But the birth of the cosmetics industry as we know it today did not take place until the early 1930’s. In large part, Hollywood was responsible. Popular actresses such as Mary Pickford and Jean Harlow appeared on screen before millions of admiring women across America and Europe, introducing a modern tanned look to the masses. And Hollywood makeup artist Max Factor began using pancake make-up and other products to produce desirable looks for the cameras.

Following the end of the Second World War and with the emerging economic boom, came the growth of today’s cosmetics industry, accelerated by the new technology of television. Ads for cosmetic products, especially lipsticks and mascaras, abounded and concurrently came the blossoming of the beauty magazine industry. Since the 1970’s an abundance of new cosmetic products to meet the concerns of a health conscious public have been created, such as natural cremes and conditioners and, more recently, mineral makeup.

Today there are literally tens of thousands of cosmetic products on the market. Billboards, television, magazines, newspapers and the Internet are replete with marketing messages and promotions for every possible sort of cosmetic need imaginable. For the consumer, the result leads to more choice, and cheaper prices due to the enormous competition for the customer’s wallet. The cosmetics world has indeed come a long way since the sheep fat creams of ancient Egypt.

• This research shows that alot has changed through the production of makeup.
• It also shows that makeup has come a long way from sheep fat based creams.

Video Footage of Catwalk

http://www.youtube.com/watch?v=kII2gbyguEY

Different Brands of Makeup

http://makeup.lovetoknow.com/Category:Cosmetics_Brands

• Clinique
• Mac
• Revlon
• Max Factor
• Rimmel
• Collection 2000
• Avon
• Yves St Laurent
• Elizabeth Arden
• Bobbi Brown
• Loreal
• Bare Essentials
• Chanel
• Neutrogena
• Estee Lauder
• Dior
• Smashbox
• The Body Shop

This research shows that there are a lot of different makeup brands used, and shows a great variety in the makeup industry.

Formal Proposal for Documentary

Topic: Make-up.

Type of Documentary- Entertainment.

Style of Documentary- Expository.

Channel and scheduling- Thursday on Channel 4 at 8pm, half an hour.

Target audience- Females aged 17-30

Primary research needed- Interviews with professionals, artists, retailers about make-up and its benefits, how much is spent, real people's views of make-up and its benefits and what it means to them.

Secondary research needed- History of make-up (18th century onwards) archive footage, archive footage of catwalk make-up, different types of make-up (expensive) how different ones are better or worse, shops to buy make-up.

Narrative structure- Voice of God (narrator) starts with make-up shops and then vox-pops of random people going into the stores answering a question about make-up, as documentary goes on we find out whether make-up is a big thing in a girls life or whether it isn’t that important, whether it makes them feel more confident and, if so, why? Learn about the history of make-up and why it can be seen as a confidence booster. Closed narrative- ends with the question being answered, “Why does makeup make us feel more confident?”

Outline of content- people going into make-up stores, vox-pops and interviews about benefits of make-up, filming make-up desks, some one applying make-up (for cut aways). Questionnaire results eg favourite store to buy make-up, favourite item of make-up, how long people spend doing their make-up. Interviews with professionals and how much income is actually made through make-up. including interviews with celebrities such as Rihanna, Lady GaGa and Katie price. Archive footage of make-up for catwalk shows and for films and how it can either make someone unique or different. Talk about the history of make-up, what items where first used. End with interviews of people saying make-up is a confidence booster, closed narrative.

Resource requirements- Camera, video camera, tripod, voice recorder.

Brainstorm of Content for Documentary

• History of Makeup
• How long spent doing makeup, How often people do makeup, tutorial of someone doing makeup, could use a celebrity.
• Makeup tutorial
• Interview a makeup artist
• Messy makeup desk
• Favourite shops to buy makeup from
• Vox-pop
• John Lewis
• Catwalk makeup footage
• How much is spent on makeup, how much income shops get from makeup (Boots)
• Favourite makeup item
• Makeup statistics
• Interview Katie Price
• Interviews with professionals
• Mirror image
• Pop music
• Interview with Rihanna

Target Audience Research - Questionnaire Results

This shows that the majority of people we asked were 17 years old however, it also shows that we asked a range of different ages which were in our target audience which proves all answers given would be relevant to what we were hoping to find out.

This proves that over half of the people we asked starting wearing make-up at a young age, this information could be used in our documentary showing how much females rely on make-up.

This shows that people in our target audience range tend to watch channel 4 the most and could therefore show that this is the channel we should show our documentary on.

This shows that the majority would watch a documentary about make-up, thus showing that it would be a good idea to go ahead with our plan of doing a documentary about this. A couple of people did say no but this just shows that we will have to use appealing content in order to get audiences watching our documentary.

These answers show that channel 4 is, yet again, the most popular channel and confirms our decision to use this channel for our documentary as it is the most appealing to our target audience.

This is a more shocking result as not one person who filled in our questionnaire said that make-up doesn't boost their confidence, which could be a good subject to bring into our documentary with so many of our target audience being able to relate to the topic of feeling confident wearing make-up.

This could also be included in our documentary as a small topic to cover, as we could go into more depth about just how much people spend on make-up and whether for some people it has a price tag.

From this result we could video some footage from Superdrug and Boots as these were the most popular make-up stores to shop in.

This shows that people don't tend to spend too much time doing their make-up, however over 25% spend over an hour which could be seen as a long time, especially for boys which could be another idea to talk about in our documentary.

The second most popular answer shows that some people re-do their make-up twice a day, this could relate to how much they spend a month because if they re-do there make-up more than once a day they are therefore using more make-up and will have to buy more of it more frequently than others.

This shows the most favourite item of make-up is mascara, therefore we could use one part of our documentary to focus on the eyes as this would be an appealing subject for our target audience.

This shows that in fact most of our target audience could go a day without wearing make-up.

This proves that we should schedule our documentary between 8-9 as it was the most popular result.

From these results it would be a good idea to interview a make-up artist and a make-up expert as this would appeal to our target audience.

As just over half said yes, it would be ideal for us to include some information about the history of make-up however, we need to make sure it is interesting before we incorporate this into our documentary as we want to entertain our audience the best we can.

This could show that for the sound in our documentary we are best to use pop music as it shows to be the most popular, coming close to this result was dance music meaning that we could also use this style of music to create more dimension to our documentary.

Due to this result we are now decided on the idea to use a female voice-over which appeals to our target audience with them being females as well.