- Always use one bold main central image which creates a narrative for the advert
- Positioning statement or a slogan is used to link it with the documentary
- The colour blocks behind the text which states the scheduling is always in the left corner
- A minimum words are used in order to keep the target audience intrested, as this is more appealing.
- The channel 4 logo is always positioned on the right hand side of the advert in the middle.
The newspaper advertisement could be published in Newspapers such as The Daily Mirror, The Daily Mail and The Sun.
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