Monday, 8 November 2010

Codes and Conventions of Radio Trailers

- A different voice is used at the end of the radio advert to tell us additional information such as the channel and time.

- The voice over creates the listener's expectations e.g. a man's voice on the radio means that there will be a male voiceover on the documentary

- The same voice must be used from the documentary voiceover.

- Sound effects are used to engage the listeners, such as some parts being louder in order to gain the listeners attention.

- The slogan from the documentary is used in the radio trailer in order to link all the products together.

- Voice clips from the documentary should be used in order to link the radio with the documentary.

- The music bed used needs to connotes the theme or topic discussed.


An important point to note is that our documentary is to be put on Channel 4, not a BBC channel therefore we could not broadcast our radio advertisement on BBC radio stations.

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