Chloe Jones A2 Media Studies: November 2010

Newspaper Advert Production

The image below shows our initial try out of our first idea for our print advert. We thought this went well and for the final piece we wanted to get images of all different face shapes and styles of make-up, also images of people from different racial backgrounds.

Below is how our original idea turned out on Photoshop, however it did not look as effective as we would have liked with it not conveying the topic of make-up very effectively.

Therefore we thought of a new idea and the images below show the editing production of this:

This image shows how we edited the image for our print advert, with the half of her wearing no make-up being brightened in order to make her look more washed out and make the other half of make-up stand out more.

This shows how we duplicated layers of the letters in order to add the rest of the lettering to our advert.

This image shows how we used tools to make a white box for the background of our lettering.

Drafting Newspaper Advert

We lost the original drawing of our first idea for our print ad however, we decided to not use this idea in the end. Therefore, below is an image of the new idea we came up with:

Codes and Conventions of Newspaper Advertisements

- Always use one bold main central image which creates a narrative for the advert

- Positioning statement or a slogan is used to link it with the documentary

- The colour blocks behind the text which states the scheduling is always in the left corner

- A minimum words are used in order to keep the target audience intrested, as this is more appealing.

- The channel 4 logo is always positioned on the right hand side of the advert in the middle.

The newspaper advertisement could be published in Newspapers such as The Daily Mirror, The Daily Mail and The Sun.

Recording and Editing Radio Trailer

Recording Radio Trailer

Below is an image taken of the recording of our radio trailer

Editing Radio Trailer

Scripting Radio Trailer

Clips from the documentary to use:

Second male voxpop - "a little bits nice, just to hide the blemishes"

Female voxpop - "terrible, I hate make-up"

Avon Interview - "Avon make-up is very high standand..."

No make-up wearer interview with Cathryn - "make them feel better about themselves..."

Voiceover:

"Make-up makes us feel like a completely different person, almost giving you a mask"

"But what is it about make-up that makes us feel happy, confident and ready to face the world?"

"Is it all it's made up to be? The Truth Behind The Slap, Thursday, Half 8, Channel 4"

Use Rihanna - Only Girl (in the world) for music.

Codes and Conventions of Radio Trailers

- A different voice is used at the end of the radio advert to tell us additional information such as the channel and time.

- The voice over creates the listener's expectations e.g. a man's voice on the radio means that there will be a male voiceover on the documentary

- The same voice must be used from the documentary voiceover.

- Sound effects are used to engage the listeners, such as some parts being louder in order to gain the listeners attention.

- The slogan from the documentary is used in the radio trailer in order to link all the products together.

- Voice clips from the documentary should be used in order to link the radio with the documentary.

- The music bed used needs to connotes the theme or topic discussed.

An important point to note is that our documentary is to be put on Channel 4, not a BBC channel therefore we could not broadcast our radio advertisement on BBC radio stations.