2.How effective is the combination of your main product and ancillary tasks?

The radio advert and documentary are linked together due to the main feature of using the same voice in each for the voiceover. The radio advert is fun and upbeat which is reflected in our documentary due to some of the fast paced editing and the choice of music which appeals to our target audience. Both of the ancillary tasks are also linked as they both use the same title and scheduling, they also use the same slogan, 'Is it all it's made up to be?', which relates to the documentary as it conveys the topic makeup to the audience. The title is eye-catching as is is asking whether make-up is all it's made up to be however, it gets the audience thinking what this question may be about as it intrigues them. Below is an image of our slogan taken from our print advert.




This slogan is then repeated through the use of the voiceover in both our documentary and radio advert. It is clear that the print ad is for a newspaper due to the page setup being landscape as it follows the codes and conventions of real channel 4 print ads. Below are images of which newspapers our print ad would easily fit into.





We can't advertise our radio advert on any of the BBC radio stations as these are only for BBC television programmes and with ours being a Channel 4 documentary this couldn't happen. Due to this we have selected a range of national aswell as commercial radio stations which would be suitable for our target audience. The stations we have used are widely accessible to the public, which allows all listeners to be targetted.



Our radio advert will be scheduled to be broadcasted on weekdays at the prime times of 7am-9am and 4pm-6pm as this is when the majority of people listen to the radio, due to it being when they are travelling to and from work, school or college. The weekend is also a good time to broadcast our radio advert as this is another prime time for radio listeners. Therefore, it will be played throughout the day in order to catch people who are on the move, doing shopping etc. The radio advert will get lots of attention from the audience as it uses an extremely catchy song which is a big hit right now in the current day chart.