3.What have you learned from your audience feedback?

In order to collect our audience feedback we conducted a specific focus group who fitted into our target audience. We played the documentary to them followed by the radio advert and we then shown them the print advert. We created a questionnaire which asked particular questions about are documentary in order to gain the feedback we needed which is presented below. The focus group allowed us to see where we needed extra work on our documentary, radio ad, and print ad and the changes we could of made in order to improve them.

Audience feedback Questionnaire for The truth behind the slap.

1./On a scale of 1-5 (1 being the highest) how informative is the documentary?

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2./ Was the documentary interesting to watch ? (if not why?)

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3./ Did the background music suit the documentary and the interviews? (if not why?)

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4./ Does the documentary run through smoothly?

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5./ Was the sound in each of the interviews easy to hear?

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6./ Did you like the voice over that was used and did it suit the topic and the target audience? (If not explain why?)

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7./ Did the opening sequence catch your attention and make you want to carry on watching? (If not explain why?)

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8./ Where the images and archive footage used in the documentary suitable and used in the right places?

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9./ Do all of the media texts (radio advert, Newspaper advert and Documentary) fit into the topic that was chosen? (if not please explain?)

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10./ What would you rate the print Advert out of 10? (please circle)

1 2 3 4 5 6 7 8 9 10

11./ Would you watch the documentary after listening to the radio advert?

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12./ Do you think our documentary should be scheduled on channel 4? (please circle)

Yes No

Below are images we took of our selected group, all of which fitted into our target audience.
































Questionnaire Results

Question 1 = 1-0, 2-8, 3-0, 4-0, 5-0
Question 2 = yes - 8
Question 3 = yes -6 , no-0, maybe-2
Question 4 = yes-8, no-0
Question 5 = yes-6, no- 2
Question 6 = yes-8, no-0
Question 7 = yes-8, no-0
Question 8 = yes-8, no-0
Question 9 = yes-8, no-0
Question 10 = 1-0, 2-0, 3-0, 4-0, 5-0, 6-0, 7-3, 8-3, 9-1, 10-1
Question 11 = yes-8, no-0
question 12 = yes-8, no-0
























Our audience feedback is significant when looking back at the work we produced, as it allows us to see whether or not people would be interested in watching the documentary from listening to the radio advert, seeing the print advert and also from viewing the first five minutes of our documentary. It also allows us to gain feedback giving us advice on how to improve and telling us what works well for our target audience.

From our questionnaire feedback, the main thing we took from this was that all of the 8 people asked said they would like to watch our documentary after viewing the first 5 minutes, viewing the print advert and listening to our radio advert. This shows us that they all appeal to our target audience due to the upbeat music and with it being a topic most young females can relate to.

It was also interesting to notice that 75% of our selected audience said the sound from each of the interviews was easy to hear. I believe the reason for some of the sound not being as clear to hear was due to the setting of the interview, in particular the interview with the make-up specialist. With this interview in order to get the mise en scene we wanted it leaded to the sound not being as clear as we would like as it was filmed in a busy shop therefore, there was some background noise which affected the interview.

This questionnaire feedback confirmed that we had chosen to schedule our documentary on the right channel as all of our target audience said they thought it would fit into a Channel 4 scheduling.

I then went on to conduct feedback on individuals which fitted into my target audience. Below are images with what they said about our documentary, radio advert and print advert.




Gemma Hoey - 17 years old

"I thought the music worked really well, like how you repeated one of the songs from the documentary and put it into the radio ad."





Coral Evans - 16 years old

"I don't wear make-up, but I would definately want to watch the rest of this documentary as it covers all different areas about make-up. I love all the interviews, they link well together."




Josh Davies - 18 years old

"I loved the way it had an interview with a male make-up wearer, the music and cutaways work really well and bring the documentary together."





Sapphire Duffy - 19 years old

"I think it looks very professional and would definately want to watch the rest of it."









This feedback allowed us to see that more of our target audience would also watch our documentary. Real media groups also use focus groups to see if the documentary is at a high quality to be used hence the reason why we done the same. Its very important that the information we gather is from our target audience because thats who we're targeting and we want our documentary to be a success as a whole.


We also published our print advert, radio advert and documentary onto 'facebook' in order to gain a wider range of feedback about our products.

Below is a print screen of the comments which we received on facebook about our Print Advert.














The feedback given from Natalie Ellison, shows how the image is too bright on the side with no make-up on, this could be improved by lowering the brightness on Photoshop.

Below is a print screen taken of the comments which we received on facebook about our Radio Advert.






















This shows that the clips we used from our documentary have worked well in interesting our target audience and how the music has worked well, as it attracts our target audience.

Below is a print screen taken of the comments which we received on facebook about our Documentary.



















The feedback from Amy Griffiths really helped us to see where we could improve, with the bit at the beginning where the makeup being taken off is rewinded, she said it was a bit fast, which looking back I also agree with this comment. All this feedback from facebook has been very useful and lets us know that people would infact watch our documentary with it looking 'professional' and 'interesting'.








In relation to audience, this feedback tells us that our documentary, print advert and radio advert will appeal to our target audience with the music relating well to this young audience. It also tells us that we have used the correct scheduling as from the research questionnaire we used the answers given from our target audience in order to decide the time our documentary would be scheduled, therefore through feedback this has proven to be the correct timing to suit our target audience. Another important point to make is the scheduling in terms of the channel our products have been produced for as when I asked our target audience whether they thought it was suitable for channel 4, 100% said yes, which proves that our products look professional enough and follow the codes and conventions of real Channel 4 products.

Feedback is very important in real media institutions as it allows them to develop/change their work to fit in with the target audience and produce work at the highest standard possible. Without audience feedback, institutions would not know whether or not their products would be a success. Therefore I have learnt a lot from our audience feedback as it shown me how others look at our work, in a critical manner.